Rectorseal in India Research Paper Example | Topics and Well Written Essays - 3250 words

Rectorseal in India - seek Paper ExampleThe paper tells that companies contingency into the international foodstuff with various aims and objectives. Expanding the market for the participations products and gaining international recognition are obvious reasons why businesses engage in international businesses. Businesses however venture into the international market with specific objectives and intention. From this relation Rectorseal has its specific motives of venturing into the international market. Firstly, Rectorseal has succeeded in the marketing of competent products in the US market. This implies that the troupe looked forward towards a succeeder in the international market. Anticipation of success and change magnitude revenue for the international market was the first reason that led Rectorseal to venture into the international market. Rectorseal Company produces a chassis of chemical products such as sealants and adhesives. The familiarity is also involved in the pr oduction of variety of equipments for domestic and industrial usage. This implies that the company requires a wider variety of raw materials and expertise. The step towards international market is a positive step for the company since it will enable the company to establish additional suppliers. This will realize that the company does not suffer from the high power of suppliers that currently characterize the industry. Rectoseal Company has been existence for the work 75 years. The company has achieved a lot of success in the production and marketing of its high calibre products. The company produces a wide range of products for both industrial and domestic uses. The company has also enjoyed a lot of support from local trades men who form a greater share of its consumers. The company deals with the production of firefighting equipment and chemicals, air conditioning and refrigeration equipment, cleaning agents, plumbing products, soldering products and sealants (Bloomberg web). T he company considers sealants as its main product and throughout the 75 year of operation, the company has produced the product successfully. This does not imply that the company has not achieved success in the production and marketing of the other stated products. The success of the company wad be attributed to its dedicated and skilled team of employees. Throughout the 75 years of operation, Rectorseal has attracted and retained high gage employees from all field and professionals. This can be attributed to a good working environment in the company and an attractive payment package for the staff. The company has maintained between 100 and 249 employees who pose helped the company to kitchen range its current position (Bloomberg web). Due to its expansion needs, the company considers hiring its staff from a varied background. Since its formation, the company has forever given equal employment opportunity to all people regardless of their nationality or race. Existence of pass ing dedicated team of employees and quality products has enabled the company to have a high degree of control on both the domestic and international market. Currently the companys annual revenue stands at 50 million US dollars (Bloomberg web). This is high a revenue compared to the duration that the company has been in operation and diversification of its products. This high revenue can be attributed to high sale that the company expects in every fiscal year. Although the company has always tried to maintain a balanced sale from all its products, Sealant products have proved to have a good sale for the company. Sealant products account for nearly 50% of the companys annual sale (Bloomberg web). This sale pattern is reflected in both international and domestic market where the company markets its products. Due to its success in the regional and domestic Rectorseal Company hopes to achieve similar success in the international market. The three strategies are the most appropriate for Rectorseal Company in its international expansion. This does not nullify the existence of other useful strategies that the company can