Disadvantages Of Mass Media - 1648 Words

â€Å"A person’s way of life, his or her need, wishes, and aspiration are expressed not only in the things that he or she selects to eat and wear and live but in the things he or she chooses to listen to and look at† ( Alderson, 354). The mass media that meet the demand to human’s entertainments such as movies, TV show, advertising, and newspaper. The media help human relax and connect to other people. There are many benefits of using media. For example, little baby can learn letters of the alphabet through YouTube channel or some educational computer app like â€Å"teach your monster to read†. In addition, TV show and movie based on a book can encourage children to read and people can watch news and weather forecast through television. The†¦show more content†¦In the end of this TV commercial is the slogan that is â€Å"Just the Right Amount of Wrong†. The whole concept is to persuade people, especially single men, to do some level of sins . By emphasizing a man is reading a newspaper with comfortable pose while two sexy maids are sitting on two chairs with uncomfortable poses. Furthermore, by the combination of reddish, orange, and black, and using the new concept slogan, this advertisement attempts to rich, single men, to come to the Cosmopolitan of Las Vegas for their vacation. Thus, the ad suggests that people feel boring in their daily life but they will feel comfortable by living in this hotel. â€Å" Imagery is a conspicuous component of advertising and marketing practices in general. Together with contributing to the innovative and in many cases, highly aesthetic quality of adverts and commercial† ( Rosario Cabellero, 32) therefore, this ad uses masculinity to attract most rich, single white men by two sexy maids who men can easily dominate them. In this 30 second TV commercial, two women are wearing maid clothes and pearl eye covers that show weakness and desired. Their poses suggest that that are bound and can’t move somewhere or see anything. This advertisement messages to customers who live in their hotel could dominate these two sexy maid’s lives. In other words, every customer living in this hotel will be a master living in their own splendid house andShow MoreRelatedDisadvantages Of Mass Media1537 Words   |  7 PagesMass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreadingRead MoreThe Advantages and Disadvantages of Mass Media1011 Words   |  5 PagesThe Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation.Read MoreAdvantages of mass media1332 Words   |  6 Pagesï » ¿Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. 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