Caret Internet Cafe Essay

1. administrator Summary net income becomes unmatchable of the most important aspects in communication. Not merely for browsing, do research, communicating, hardly also playing gimpy and introduction social media. profits already becomes a lifestyle, with knocked out(p) it some the great unwashed volition breed frustrated. Warnet be precise popular in Indonesia, for they allow those who burn downnot make computers the advantage of beingness online and participating in global communications, Rudy Rusdiah, the chairman of the Indonesian Internet Kiosks Association (Awari) said. During the economic crisis in 2008, it was very difficult for a great number of the population to purchase a computer, let alone afford the cost of installing a phone line. The introduction of Internet cafes or kiosks and their growth in the land has been beneficial to the public. There is a diverse variety of warnet in capital of Indonesia. They footslog from the street-side computer terminals t o plush cafe purlieus.In current situation, the competition of computer manufacturer and the increasing of income level of hoi polloi in capital of Indonesia made the situation a bit change many of wad can affordable computer, capable phone and mini appliances become people choice to sui plug-in with their subscribes. Still the need of network company is become bigger a line with the growth of population in Jakarta. This bank line plan result make a design of what network cafe can hand over as a innovative unique services that different with common warnet in the past. The price war of computer and electronic thingmajig make an affordable price for people to buy it, therefore foc employ in providing computer is no longer effective in 2013. Instead the traffic of internet user is become an issue, for example the telkomsel 3g nexus become bad and the price is game. Selling the internet link itself can help people to get high reanimate connection for downloading, pla ying, browsing, and do their stuff. Most warnet in Indonesia providing their client a computer admission fee which is need extra capital for it. Usually warnet offer internet access and rent per min for using that computer.The cost to invest and maintain the background signal is quite high comparing with the fruitivity income that one desktop can implement. Moreover if the client didnt check the sense of belonging that allow decrease the long-lasting of computer. Because the rapid growing of engine room and the price ofelectronic device is decrease easily after new-fashioned technology appears, the consumptive of customer become booming and if investors comply to invest their money in electronic device such as computer the depreciation impart dramatically go down. CARET Cafe Internet offer customer with high speed internet access without providing customer the desktop. The computer or the gadget itself is already become prime device that almost everybody have. This dwel ling also offer games that can be access by giving copy game money box HD or flash disk. The game provide be updated twice a month to make customer feel enjoy playing the game without buffering the update. Customer can bring their own laptop and the place entrust be providing sockets.The internet access for from each one room will have password for Wi-Fi access and each user will need to register the id and password in the counter in order to access the internet. The place will be as big as 200m2 separated with 5 rooms that each rooms can jibe 15 persons. And each room can be booked for gaming tournament or dismantle for meeting room. The room will be sound proof and also have chair and table set. There will be a cleaning service that will maintain the cleanliness of each room. This affair will sell high speed internet access, cozy place, food and beverages. The unique point of this duty is no need investment in desktop, only focusing on high speed internet access and the ro uter. CARET will have a canteen that offers food with low medium price range of 20.000-50.000. For the drinks customer can have a drinking chocolate and tea blended drinks. The food and beverages will only become complement as the business grow, this element can be improve further more. range market of this business will aim.StudentStudent that need a frolic place to authorise their time with friends and playing together Student that need a place to do their assignment with internet connection Gamers People that have passion in playing game and searching cozy and dissolute internet Businessman People that search a place to manner meeting during lunch go away The business is unique that we provide place and connection with a cozy moreover, what they need such as meal and drinks argon there. Its a place where people can spend a toilet of their time to play, do assignment, hanging around, and as a meeting point.The main investment in this business will be enthronization a plac e in good place near campus. investment in IT support such as modem, Wi-Fi routers, and software that can create multiple ID and password for akin Internet connection. Investment in furnishing the place to create a signature of modern and cozy place. Investment in Sofa, chair and table approximately 75 chairs and 10 sofas at beginning. Investment in coffee roasters and cafe stall.Investment in kitchen and food equipment2. Description of the BusinessThis business focusing on give a convinience place for the customers, and the customer will be paid based on hourly for accessing the Wi-Fi. The introductory counter will have HD or flash disk that contain of many game customer can play just ask to copy it pipe bowl their laptop. The mission is to bring modern and fun athmosphere in the place.Cleanliness of the placeFast connectionComfortable seatVariety of updated games provided.Usually common warnet will be overflowingy of the customer because of the game trend, and this business wi ll also trying identify what merciful of games that trend in this time. ObjectivesShort-termDescriptionGain awareness from people around the location run across the place 80% of capacityDistri ande pamphlet around campus and officeUsing buzz marketingGive a free one hour internet connectionTo make the place quick and absorb more customer to come, by inviting gamers to conduct a game tournament.Long-termDescriptionRemapping people mind set about warnetNoticed by businessmanOpen franchiseGive a positive value that warnet not always need to provide computer rather providing high speed internet connectionCreate a unique place that comfort not only for student, but also for customer which need a place to conduct a meeting.Leverage the business trough other investor capitalPicture 2.1 Business Process DiagramKey ElementsType of businessWarnet mathematical product or servicesHigh speed internet connection and cozy placeUnique marketing pointOnly providing connection and comfort place w ithout providing desktop Growth PotentialCan attract new segment customer, that not only focus in gaming customer, but a player stave that want to conduct a meeting during break time.3. MarketingRange population in South Jakarta shown as bellow, the target market is age around 15-50 which reach 1,375,570 peoples and if the 22.1% is willing to machine-accessible with internet there will be 304000 people that will be our target market. The market is targeted for people who in the productive age that use internet as a tool to gain nurture and have fun with friends. Based on internet research, there are listed 12 warnets spread out around South Jakarta. There will be 25000 target markets for each warnet if the target equally distributed.Barriers to creationWarnet have common things on sale, which are computer rental and internet connection, while CARET will follow the market behavior that only focusing on internet connection and cozy place. There are several things that can avoid co mpetitor to copy such a business 1. Strategic location(Near Campus Bina Nusantara JWC and Moestopo) 2. IT technology that make a modern business model and secure place 3. Focusing on high speed internet connection that can reach 20mbps 4. Can freely download without any limit5. Facility that include projector and good place to even conduct a meeting 6. Clean and full furnish place that make it cozy and different with common warnet 7. Have a caf inside that provide drink and mealCompetitor AnalysisBased on research in South Jakarta, HANANET have quite high internet connection around 7.2 mbps that in average warnet in South Jakarta only have 2-5mbps. The strength on HANANET1. Stable and high internet connection2. Unique product that can give package play for 100.000 in whole day Weakness1. Bad environment for play, no separation smoking area2. The properties not managed wellThe rate per hour is Rp6,000,-Sales laborThe full capacity of CARET is for 100 peoples in the offset month of opening, the target capacity will be 80% loaded because the need of internet connection, roughly 20% only from BINUS INTER student will spend their free time connected with internet. People around such as student will be delight to buy these services. 1CARET will be better than the competitor because of the modern environment there are 1. Separated smoke room2. Cleanliness that maintain by cleaning service /hour3. Caf that provided food and drinks4. High speed connection that reach 50mbps5. Facility that also support for meeting endeavorPromotionFirst of all to make customer notice that there is a new place that provide high speed connection, CARET will give a brochure and a free one hour coupon for new customer. Latter on the data will be collected for customer behavior analysis. The brochure will be spread around 2 campuses BINUS INTERNATIONAL and Moestopo. Under CARET perplexity team, the business will be handled by creating a basic conclusion for each semester. The main goal will be become a pioneer in developing warnet without computer and be the first top tier warnet in South Jakarta.Picture 3.1 BizNet Package promotionFor the Internet connection CARET will use BizNet that have a business package that can reach 50mbps. The Advantage using BizNetInternet access services up to 20 MbpsSafe, fast and very stableThe connection uses RJ-45, can be directly connected to a router, firewall, proxy or existing LAN switches Direct peering with multiple Tier-1 supplier in the world, large bandwidth capacity for the International and localPicture 3.2 BizNet Internet connectionExpense for each month will be define as bellow, for Internet connection CARET will use the ruff package from BizNet which is can reach 50Mbps, and for router itself, CARET using approximately 10 routers that can cover 100 user at the same time. The technician has a credible skill focusing in maintain stability and sustainability of the connection. ATK are including markers, paper and opera tional worksheet.Identification and planning for key riskThe risk that warnet usually face is the electrical energy problem or unstable connection for external risk. For the internal risk there will be unprofessional staff in the wrong management that use the facility for own interest. Risk can be avoid, acceptance, mitigate, or transfer. The risk will be classified asExternal Risk1. electricity problem and unstable connectionRisk avoid By using genset, power supply and for the connection there will be a technician that can handle such a problem by issuing some teamwork with BizNet2. Irresponsible CustomerRisk avoid By placing security and CCTV camera around the place3. Second Liner competitorRisk mitigation Reducing the risk by creating a unique services such as Saturday tournament and get a link for food and beverages trough franchising example Chat time, share tea Internal Risk1. Undedicated staff, low morale staffRisk avoid Conduct a month meeting to evaluate work performance a nd conduct a briefing in the morning.